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BusinessU: How to Leverage Your LinkedIn Profile to Engage with Your Prospects

April 3, 2025 8:30 AM - 12:00 PM (EDT)

Description

LinkedIn is the top platform for B2B networking - if you know how to use it. Join Digi-Sales Founder Bill McCormick for an interactive half-day session where you'll craft a value-driven profile, create conversation-starting content, and sharpen your skills in connecting with clients and prospects. Join us and get personalized guidance and actionable tips to elevate your LinkedIn game in real time.

Session 1: Creating a Value-Centric LinkedIn Profile

In this first session, we will focus on the elements of a value-centric profile that you can use to engage and resonate with your prospects and clients. A few areas we’ll focus on include:

● Your images (banner and profile picture)

● Headline

● Contact Information

● About Section

● Experience Section

The first 45 minutes will be a teaching/training on your profile and the second half will be a workshop where you will work on your profile while I answer questions.

Session 2: Creating Content that Drives Conversations

In this 90-minute session, we’ll take the first half to dive into the types of content that drives conversations on LinkedIn as well as tactics and strategies to share your content and then give you time to develop content and share it on your newsfeed as well as to specific individuals in your network.

● A few examples of content that you can develop:

● A custom welcome message to send when someone accepts your connection request.

● A direct message pointing to an upcoming event

● An organic post with pictures from our event that day

Session 3: Searching for Clients and Prospects

We will close out our time together learning how to search and find clients and prospects as well as authentic ways to engage with them and move them from ‘connections’ on LinkedIn to people you truly connect with.

This will be a short 30-minute training followed by a hands-on workshop time where you’ll conduct your own searches.

Instruction by Bill McCormick, Digi-Sales, LLC


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Contact Information

Capital Region Chamber
Name: Jennifer Sims
Phone: 518-431-1418
Email: JSims@capitalregionchamber.com
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