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BusinessU: Navigating the Digital Landscape - Unlocking the Power of Digital Marketing

October 1, 2024 8:30 AM - 10:00 AM (EDT)

Description

Online registration is closed. Walk-ins are welcome to attend this program.


In today's rapidly evolving digital landscape, mastering the art of digital marketing is essential for any business aiming to thrive in the online sphere. Join us for this program designed to equip you with the tools, strategies, and insights needed to propel your brand to new heights in the digital realm.

In this dynamic program, participants will delve into the core principles of digital marketing and explore innovative strategies to effectively engage audiences, drive traffic, and maximize ROI. Digital Marketing Fundamentals: Gain a comprehensive understanding of the digital marketing landscape, including Connected TV, social media marketing & email marketing.

  • Audience Targeting and Segmentation: Learn how to identify and target your ideal audience segments with precision, ensuring your marketing efforts resonate with the right people at the right time.
  • Content Creation and Strategy: Discover the secrets to crafting compelling content that captivates audiences and drives engagement across various digital platforms, linking the strategies together.
  • Data Analytics and Measurement: Harness the power of data-driven insights to optimize your digital marketing campaigns, track performance, and achieve measurable results.
  • Emerging Trends and Technologies: Stay ahead of the curve with insights into the latest trends, tools, and technologies shaping the future of digital marketing.

Led by industry experts with a wealth of experience, this program promises to be a game-changer for businesses seeking to leverage the full potential of digital channels. 

Instruction by Mimi Damm, Gray Digital Media


Presenting Sponsor


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Contact Information

Capital Region Chamber
Name: Jennifer Sims
Phone: 518-431-1418
Email: JSims@capitalregionchamber.com
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