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Women's Business Council: Illuminate-The Power of Personal Branding

September 30, 2025 11:30 AM - 1:00 PM (EDT)

Description

Illuminate: The Power of Personal Branding
Where Purpose Meets Presence

Your personal brand isn’t just a reflection of what you do - it’s a revelation of who you are, why it matters, and the impact you’re here to make.

In this high-impact session, brand strategist Alana Sparrow guides you through the journey of crafting a purpose-driven personal brand that transcends résumés and roles. Discover how to lead with authenticity, show up with authority, and turn visibility into service.

Whether you're building a business, elevating your career, or giving voice to a cause, this is your invitation to stop playing small and start leading with purpose.

Alana Sparrow is a distinguished branding expert with over 35 years of pioneering expertise. Her experience spans aiding startups to Fortune 500s in honing executive personal, employer, and commercial brands, boosting revenue, cementing authority, and attracting top-tier talent. She's celebrated as a Top 50 LinkedIn influencer, securing the 11th spot globally and 3rd in the US in Branding & Positioning. Her dynamic presence on LinkedIn, a platform boasting a billion users, has recently earned her a position among the 15 fastest-growing creators. Beyond her honors, Alana co-founded The Foundry for Art Design + Culture, a NYS minority woman-led enterprise specializing in brand strategy and creative services.



11:30 a.m. Registration, Networking and Raffle Purchases
11:50 a.m. Program Begins
1:00 p.m.   Program Concludes


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Contact Information

Capital Region Chamber
Name: Jennifer Sims
Phone: 518-431-1418
Email: JSims@capitalregionchamber.com
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