BusinessU: Public Relations 101 - Sharing Your Company's Story with the Media
Tuesday, October 27, 2020 (8:00 AM - 10:00 AM) (EDT)
Public relations today is about far more than a press release and a photo op. It’s about sharing a story with the right audience at the right time and via the right vehicle — whether that's traditional or new media channels.
Join us for a back-to-basics training session designed to help you make headlines (or avoid them when needed). Attendees will come away with:
- An overview of the basic PR tools used to promote a brand (what’s a press release and how do I use it?
- Tips for making meaningful connections with media contacts
- General guidelines for dealing with a company crisis
- Advice for sharing your story via social media
Instruction by Erin Hogan, WordWrite Communications