BusinessU: Public Relations 101 - Sharing Your Company's Story with the Media

Tuesday, October 27, 2020 (8:00 AM - 10:00 AM) (EDT)

Description

Public relations today is about far more than a press release and a photo op. It’s about sharing a story with the right audience at the right time and via the right vehicle — whether that's traditional or new media channels.

Join us for a back-to-basics training session designed to help you make headlines (or avoid them when needed). Attendees will come away with:

  • An overview of the basic PR tools used to promote a brand (what’s a press release and how do I use it?
  • Tips for making meaningful connections with media contacts
  • General guidelines for dealing with a company crisis
  • Advice for sharing your story via social media

Instruction by Erin Hogan, WordWrite Communications

Presenting Sponsor

 

Capital Region Chamber
Event Contact
Jennifer Sims
(518) 431-1418
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Categories
BU
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