Digital Sales Lead

It's fun to work in a company where people truly believe in what they are doing!

Nexstar Media Group – Albany (WTEN-TV/WXXA-TV) is looking for a Digital Sales Lead to represent our suite of digital media solutions and local news platforms. As a seasoned sales executive, and expert in the digital space, the Digital Strategist will be responsible for generating and growing digital marketing service revenue for the company. The Digital Strategist will have a robust digital acumen and be highly skilled at conducting high level consultative conversations with digital agencies, media buyers and local business owners. The Digital Strategist will thrive in a business development role, which includes identifying key prospects, cold calling, conducting in-person and remote client meetings, identifying client needs, building strategy, effectively presenting proposals and closing business. The Digital Strategist will have proven success at selling a large portfolio of digital media solutions, including but not limited to, Targeted Video Solutions, Connected TV, Digital Audience and Reach Extensions, SEM, SEO, Social Strategy, Email Marketing, and Mobile, as well superior knowledge of new and emerging digital advertising technologies and strategies.

Digital marketing services sales lead and subject matter expert

Thrive in a solutions-based sales role, aligning value propositions with client needs and goals

Establish, maintain and grow meaningful client relationships

Develop effective and efficient digital marketing strategies for agencies and direct clients

Create and deliver comprehensive and compelling proposals recommending appropriate solutions

Serve as a resource to sales staff, and assist Digital Sales Manager as needed

Occasionally assist local account executive in “four-legged” call situations

Effectively utilize all sales tools and resources provided to research, develop and execute digital ad campaigns

Advanced level understanding of digital platforms, targeting capabilities, campaign execution and digital metrics and analytics

Meet and exceed assigned revenue goals

Performs other duties as assigned.

Requirements & Skills:

Minimum 3 years sales experience in digital media sales

Bachelor’s degree, or equivalent experience

Significant knowledge of digital marketing services and effective use for clients

Ability to independently develop advanced and value based digital strategy recommendations

Ability to analyze digital performance metrics, identify trends and make appropriate recommendations for campaign refinement and/or optimizations

Motivated, enthusiastic, self-starter with entrepreneurial spirit, with ability to work effectively both independently and collaborating in a team environment

Effective communication and client presentation skills

Excellent follow-up, strong organizational skills and attention to detail

Up to date on latest trends in digital marketing service industry

Resourceful, self-motivated and skillful multi-tasker

Proficient in PowerPoint, Excel, and ability to become proficient on in-house sales systems

Demonstrated experience and success in new business development.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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