BusinessU: LinkedIn For Humans - How to Use your Profile and Content to Engage with Authenticity

Description

LinkedIn, with one billion users, is the number one B2B networking social platform. While there are millions of people leveraging the platform, many struggle to ‘be human’ and utilize this amazing tool. While salespeople, small business owners and solopreneurs struggle with finding a balance between marketing themselves on the platform and engaging authentically, they are also bombarded with spam and self-centered, salesy content on a daily basis.

This session we will cover important, foundational aspects of leveraging LinkedIn to position ourselves as professionals as well as being branded appropriately:

• Your Profile - How do you show up?
• Your Content - What to post and how to leverage content to start conversations.

Some of the changes that LinkedIn has undergone as well as new features you may not be aware of will also be discussed.

Instruction by Bill McCormick, Digi-Sales, LLC

Presenting Sponsor