BusinessU: Marketing for Small Businesses - Tips, Tools, and Opportunities to Maximize Effectiveness

Thursday, February 17, 2022 (8:30 AM - 10:00 AM) (EST)


Small business owners are tasked with wearing many hats and juggling many responsibilities, including marketing strategy and implementation. Marketing is a vast landscape encompassing various opportunities — like email, social media, and content marketing, but determining how best to utilize these channels effectively and sustainably can be extremely daunting and challenging. This session will share considerations for your small business’s marketing strategy, including various no- and low-cost marketing activities within each area of the marketing funnel that you can implement immediately.

Key takeaways from this session include:

  • Define your target audience to enhance marketing effectiveness
  • Identify no- and low-cost marketing opportunities to engage prospective consumers
  • Understand which platforms and tools are most effective and relevant to your business
  • Automate and streamline marketing management through strategic software integration 

Instruction by Brittany Lawton, Highly Caffeinated Marketing, LLC

Presenting Sponsor

Event Contact
Jennifer Sims
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Thursday, February 17, 2022 (8:30 AM - 10:00 AM) (EST)
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