Annual Giving & Member Engagement Director

By WAMC

11/26/2025

Nonprofit Media - Print & Broadcast

Position Summary

The Annual Giving & Member Engagement Director will lead the strategy, implementation, and continuous improvement of WAMC’s stewardship and annual giving/membership programs. This role is critical to advancing donor retention, upgrading annual donors, and building a strong major donor pipeline. Over time, the position will absorb additional responsibilities as the organization expands its multi-year strategy to strengthen acquisition, deepen engagement, and secure long-term revenue growth.

Key Responsibilities

Stewardship and Donor Engagement

Lead and enhance stewardship initiatives to deepen donor relationships and improve retention.
Develop and manage structured stewardship systems, including segmented acknowledgments, impact reports, and recognition programs.
Maintain a portfolio of donors for personalized engagement through calls, notes, and visits.
Oversee the thank-you pipeline and multi-tiered stewardship program supporting renewals and upgrades.
Analyze donor trends to identify and execute upgrade and re-engagement strategies.
Support major giving efforts by assisting with proposals, briefings, and cultivation plans.
Collaborate across teams to integrate sustainer, mid-level, and major donor strategies and launch new initiatives such as peer-to-peer and Next-Gen campaigns.
Partner with Membership and Marketing teams to improve digital engagement, evaluate trends, and share impact stories.

Annual Fund and Campaign Management

Plan and execute multiple annual fund drives, including scripting on-air messages, sustainer campaigns, and matching gift challenges.
Organize and coordinate member incentives, premiums, testimonial campaigns, and workplace giving outreach.
Work with digital and marketing teams to deliver targeted email, social, and retargeting campaigns that acquire, retain, and upgrade donors.
Manage donor communications and collateral, including upgrade messaging, welcome materials, impact updates, and appreciation events.

Operations & Collaboration

Manage donor data, tracking, and reporting in CRM (Allegiance).
Collaborate with leadership to build the major donor pipeline.
Support donor and community events and represent WAMC as an ambassador in public and partner settings.

Qualifications

Bachelor’s degree or equivalent experience in nonprofit fundraising, donor relations, or related field
5+ years of experience in annual fund management, donor stewardship, or major gift fundraising
Proven success in managing annual giving programs and supporting major gift development
Excellent written and verbal communication skills, including donor correspondence and proposal writing
Strong project management and organizational skills, with the ability to balance multiple priorities
Proficiency in donor CRM systems and digital fundraising platforms
Ability to work collaboratively across teams and build donor relationships
Commitment to WAMC’s mission

Core Competencies