Field Marketing & Sales Manager

The United Group of Companies, Inc. – celebrating over 50 Years in Business - specializes in all phases of real estate: development, financing, construction, and property management. Our unique Company delivers a high-quality product and high-end resident experiences within active adult senior living, student housing, multi-family communities housing, commercial properties, and mixed-use neighborhoods . UGOC, and at times with joint-venture partners, has developed and financed over $5 billion dollars of real estate projects, acquired more than $500 million in projects and managed 1.5 million square feet of commercial space and over 20,000 apartments units.

We are honored to have been voted by our employees as one of the Albany Times Union's Top Workplaces for eight consecutive years, along with being named a national Top Workplaces USA employer for four consecutive years, most recently for 2024. We have achieved this recognition by fostering a culture of leadership and accountability, offering a unique environment to our employees that cultivates individual growth and rewards performance.

To learn more about us: https://www.ugoc.com/

We have an immediate need for a Field Marketing & Sales Manager to join our team at our Corporate office in Troy, NY. This is a full-time role, reporting to the Director of Field Marketing & Sales:

Highlights of this position’s responsibilities include: 

*Full job description will be available during the interview process 

• Responsible for all local grassroots outreach efforts and developing relationships and co-marketing opportunities with a variety of local organizations
• Plans marketing events, such as tabling or exhibiting, to increase awareness of the properties and generate new resident leads
• Partners with property managers and the corporate marketing team in creating calendars, fliers, posters, newsletters, print and social media ads, and other materials for the purpose of promoting upcoming events and building overall brand awareness
• Monitors overall traffic goals for individual events and overall property performance and evaluates quality of traffic
• Monitors leasing velocity and performance, creating strategic sales initiatives to hit leasing and occupancy goals
• Manages Marketing and Leasing calls to ensure deliverables from on-site team
• Evaluate vendor performance and update vendor-managed campaigns to increase performance, obtain competitive vendor quotes, and manage marketing vendor relationships
• Manage marketing budgets for each community and work with the Property Manager and Property Accountant accordingly
• Manage and update digital marketing platforms, including but not limited to: ILS sites, Google Business pages, social media, Chamber of Commerce platforms, local business pages
• Assists in managing social media accounts for the properties and responsible for meeting social growth goals
• Works in conjunction with the marketing services team to design and develop advertising and marketing collateral for print and electronic media outlets in accordance with plan and budget
• Responsible for reporting on marketing and leasing performance metrics
• Attends and/or speaks at events to raise local awareness and generate a prospect pipeline for the leasing team
• Maintains and executes on an ongoing 90-day marketing plan for properties that includes community outreach initiatives, digital, print, and other marketing activities
• Reports on results of marketing activities and adjusts tactics as needed to drive marketing and leasing results internally and for clients.
• Monitors marketing collateral and supplies; orders supplies from the corporate marketing team as needed; stocks supplies upon receipt
• Assists with overall leasing of vacant units

• Job Type + Compensation: Property Accountant; $68,500 salary
• Schedule: Full-Time, Monday – Friday 9:00 am – 5:00 pm
• Required Education: Bachelor’s Degree or related experience in marketing, leasing experience a plus
• Ability to travel up to 40% of the month to assigned portfolio.
• Excellent communication, organizational, and teamwork skills
• High energy, proactive and a positive attitude!
• High-functioning administrative skills with an in-depth knowledge of Microsoft Office products (Excel, Outlook, Word, PowerPoint, Publisher)
• Professional image compatible with United Group
• Demonstrates integrity on personal and professional level; ability to provide services while maintaining confidentiality in relation to resident concerns and service needs
• Willingness to work respectfully with people of diverse backgrounds required; seniors preferred
• Problem solver and multi-tasker
• Ability and willingness to substitute for any position at the site

• Benefits: Medical, Dental, Vision, Life Insurance, 401k Match (4%), PTO

Medical – Highmark BlueShield of Northeastern NY with HSA option; eligibility 1^st of the month following 60 days

Dental/Vision – Guardian; eligibility 1^st of the month following 60 days

Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1^st of the month following 60 days

Retirement Plan – Voya Financial; Eligibility After 1 Year of Service; 4% Company Match

Additional Benefits – Employee Assistance Program; United Concierge Medicine (telemedicine service, including Mental Health); Calm App

Premium Subscription; Learning Care Group (childcare tuition discount); Tuition Assistance Program

PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated based on years of service up to 160 Hours); eligibility after

90-day Introductory Period

Holidays – 10 Company Paid Holidays

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class covered by law.